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  • OUR FALL 2020 COLLECTION

  • NEW ARRIVALS

    Shop our NEW Swim Collection!

  • #STYLENOTSIZE

    Shop our new summer collection available in s-3x

  • #OFUURESUMMER

    Shop our headwraps, hats, masks and fanny packs

ÖFUURË

adjective. /ō-fo͞o-rā/

ÖFUURË is an award-winning African fashion brand featuring beautiful pieces with vibrant prints and bold patterns for the every day Queen. Originating from Nigeria, the Ishan word ofure means it is well.

With this sentiment, we encourage our Queens to always be bold! be beautiful! be fabulous!

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